GROWTH STRATEGY
DEVELOPMENT
Whatever your business size or maturity, you are very likely facing a volatile, uncertain, often ambiguous, and complex environment.
Making the right strategic choices are more important than ever.
How do you balance the external factors of your market, with its accelerating change and emerging new trends, with the internal capabilities and resources at your disposal?
How are these affecting channel performance and where are your risks and opportunities?
How well equipped are you to drive revenue growth? Equally, how sustainable is your cost base?
And once you’ve worked all this out, how do you engage your people with clear and compelling messages to gain commitment?
These, and many others, are the questions we will address with you to help you make the critical and informed strategic choices on where to play in the market.
STRATEGIC CLARITY
Vision and Mission. Many organisations have these statements. Examining the extent to which they live in your business; how well your teams understand and use them to drive the choices they make is often telling in explaining your current performance level. Getting absolute clarity on your vision – where you want to be – and mission – the ambition, objectives and measures you will use to know how well you are progressing towards this destination is the springboard into effective strategy development. We’ll diagnose this with you and help develop this clarity to build your strategy in the proper context.
MARKET ASSESSMENT
Nothing stands still, that is for sure, so having a through understanding of where you are today and what the future is likely to hold will enable you to make the best strategic choices. Our analysis follows four stages to help you get to clear choices on ‘Where to Play’ to direct your sales and marketing effort. We undertake a market assessment so you are clear on the context and trends; examine your competitive set; dive into your commercial reality and assess your unique organisational capability.
SEGMENTATION AND TARGETING
With a clear view of your market, channels and customers we can begin to identify attractive sources of growth. This stage helps to break down your opportunity areas and prioritise where you believe you can win.
Segmenting your current customer base to be clear on their needs, characteristics and behaviours will help you to understand the fit between each segment and your overall ambition. This leads to targeting - where do you want to grow, where do you need to defend, where might you want to exit?
STRATEGIC CHOICES AND GOAL SETTING
Some of these will be self-evident no brainers where you can leverage existing products, services, or capabilities better. Creative thinking will also uncover breakthrough ideas that could put your organisation on a different trajectory.
Using assessment frameworks, opportunities are mapped and scored to form a rounded assessment of identified growth opportunities. This enables objective comparisons on a range of key measures we’ll define with you. By drawing the above strands together informed decisions can then be made as to what to do, what not to do, and what to prioritise for improved performance.